Travis Scott Apparel
Travis Scott apparel fashion sense is one of the most distinctive and eye-catching in hip hop. A style that fuses Houston-inspired hip-hop with country vibes, the rapper’s dressing approach is reflected in a wide range of merch releases and collaborations. Whether it’s his signature Jackboys cotton front-pouch hoodies, a collection of shirts and sweaters with oversized graphic designs or a set of Nike Air Max 720-inspired hiking-inspired apparel released in 2020, these pieces are sought-after by fans and collectors alike.
In a collaboration almost no one saw coming, the rapper partnered with General Mills to release a limited edition range of co-branded Reese’s Puffs boxes, with the box artwork designed by the artist. Alongside a corresponding drop of merch, including hoodies and T-shirts, the collection also included a pair of reworked Converse Chuck Taylors, and an Astroworld-branded reusable bag.
Cactus Jack Style Guide: Elevate Your Wardrobe with Travis Scott’s Latest Apparel Drops
Continuing his affinity for branding and re-working logos, the musician teamed up with cult Japanese label Readymade on a series of white T-shirts. Inspired by the all-too-common Hanes 3-Pack of plain tees, the collection featured the Readymade logo in the Astroworld typeface alongside Scott’s own iconography and the album title.
The rapper has previously partnered with BAPE, working with the Japanese streetwear brand on tour merch for his Rodeo tour. Predating the contemporary obsession with tour merch, the range included tees and hoodies bearing the name of the show, date and venue, as well as Scott’s signature Cactus Jack logo. More recently, the musician teamed up with PlayStation to release a merch range for his PS5 strategy. Alongside a teaser commercial and special unboxing experience, the collection included hoodies, T-shirts and crewneck sweatshirts with a variety of graphics relating to the campaign, from a Cactus Jack rework of the PlayStation logo to a gold statuette of the rapper’s face.